A Study on Mobile Data Usage among Students in Coimbatore City

B. Karthikeyan
Ph.D Research Scholar, Department of Commerce,
PSG College of Arts and Science, Coimbatore, Tamil Nadu, India
International Conference on Transcending Boundaries in Corporate World (CRYSTAL – 2017)
PG and Research Department of Commerce with Computer Applications,
Hindusthan College of Arts and Science (A), Coimbatore, Tamil Nadu, India
Shanlax International Journal of Commerce
Volume 6, Special Issue 1, December 2017, ISSN: 2320-4168, Pages: 11-16

Abstract

Mobile phones play a major role in the technology development. Mobile phone is a part of human life in the present scenario. The study is conducted upon the way in which the brand loyalty and switching of mobile phone usage among different kinds of people. The researcher in the study conveys out the usage of various brands of mobile phone as well as the significance of brand loyalty to be observed. Sampling method applied in the study is random sampling technique with 100 respondents with in the area of Coimbatore city. Statistical tools used in the study are percentage analysis and average rank analysis by considering the factors affecting for loyal to a data usage of mobile phone.

Keywords

Consumer Awareness, Consumer Satisfaction, Mobile Users
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