Shanlax International Journal of Commerce

Volume 6 – Issue 2 – April 2018

STUDY ON IDENTIFY THE VARIABLE MEASUREMENT OF INVESTOR BEHAVIOUR ANALYSIS
» Authors: Dr.V.Ramanujam & J.Emilruban | Pages: 1 to 9
ENDURANCE IN GREEN MARKETING TREND
» Authors: Dr.T.Venkatesan | Pages: 10 to 16
VALUATION INTRICACIES
» Authors: Dr.V.Shanthi | Pages: 17 to 25
BUYING BEHAVIOR OF CONSUMER IN RETAIL SEGMENT, AND ITS IMPACT ON ORGANIZED RETAIL OUTLETS” – A STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
» Authors: P.Chinna Sahaya Rani | Pages: 26 to 31
A STUDY ON THE BEHAVIOUR OF WORKING WOMEN TOWARDS USING CELL PHONE IN GOBI TOWN
» Authors: Dr.P.Mohanasundaram & S.Bharathi | Pages: 32 to 35
A STUDY ON THE IMPLICATIONS OF ENTREPRENEURIAL SELF EFFICACY AMONG ARTS AND SCIENCE COLLEGE STUDENTS IN TIRUCHIRAPPALLI DISTRICT
» Authors: Dr.K.Suchitra | Pages: 36 to 41
A STUDY ON DIFFERENCE IN FACTORS INFLUENCING THE CUSTOMERS TO BUY LIFE INSURANCE PRODUCTS AMONG THE PUBLIC AND PRIVATE SECTOR LIFE INSURERS IN TAMIL NADU
» Authors: Dr.P.Kamaraj | Pages: 42 to 55
A STUDY ON PRODUCTION AND MARKETING OF BROILER IN TIRUPUR DISTRICT
» Authors: J.Syed Ameer Batcha & L.P.Ramalingam | Pages: 56 to 66
DIGITAL MARKETING IN BANKING SECTOR
» Authors: Dr.A.Arumugam | Pages: 67 to 73
AN ANALYSIS ON THE CHANGED BANKING HABITS USHERED IN BY JAN DHAN YOJANA SCHEME WITH REFERENCE TO FINANCIAL INCLUSION
» Authors: Dr.C.Prakash | Pages: 74 to 77
ECONOMIC DEVELOPMENT OF WOMEN THROUGH NGOs IN RAMANATHAPURAM DISTRICT
» Authors: Dr.G.Jeyamani | Pages: 78 to 86
AWARENESS OF CONSUMERS RIGHTS AND RESPONSIBILITIES
» Authors: Dr.R.Suryaprakash | Pages: 87 to 96
CONSUMER AWARENESS AND PREFERENCE ON PRIVATE LABEL BRAND
» Authors: S.Kokilavizhi & R.Vanitha | Pages: 97 to 104
SAVINGS AND INDEBTEDNESS AND ITS IMPACT ON DAY TO DAY LIVELIHOOD OF FISHERMEN FAMILIES
» Authors: Dr.R.Karthikeyan | Pages: 105 to 110
INVESTORS ATTITUDE TOWARDS POST OFFICE DEPOSIT SCHEMES
» Authors: Dr.G.Sathiyamoorthy & B.Karthikeyan | Pages: 111 to 117
A STUDY OF USER PERCEPTION TOWARDS PROPOSED PRIVATISATION OF INDIAN RAILWAY MANJULA BAI
» Authors: N.M.Gayathri | Pages: 118 to 126
AWARENESS AND ATTITUDES OF FOOD SAFETY KNOWLEDGE AND PRACTICES OF WOMEN IN TAMIL NADU
» Authors: Dr.G.Padma Parvathy | Pages: 127 to 133
EFFECTS OF INFORMATION COMMUNICATION TECHNOLOGY ON BANK EMPLOYEES
» Authors: Dr.K.Uma & M.Indrapriya | Pages: 134 to 139
A STUDY ON ATTITUDE OF POLICY HOLDERS TOWARDS MICRO INSURANCE PRODUCTS WITH SPECIAL REFERENCE TO UDUPI DISTRICT
» Authors: KT.Subhashchandra & K.Shaila | Pages: 140 to 147
GOVERNMENT WELFARE SCHEMES AND ITS IMPACT ON STANDARD OF LIVING OF FISHER FOLK IN SOUTHERN COASTAL DISTRICTS OF TAMIL NADU
» Authors: Dr.R.Karthikeyan | Pages: 148 to 154
PROBLEMS AND PROSPECTS OF PRIORITY SECTOR LENDING
» Authors: S.Manjushree & Dr.K.Giridhar | Pages: 155 to 161
A STUDY ON CONSUMER BEHAVIOR TOWARDS HORLICKS – WITH SPECIAL REFERENCE TO CHEYYAR TOWN
» Authors: P.Nagappan & K.Arumugam | Pages: 162 to 169
A STUDY ON IMPACT OF BOTTLED WATER ON CUSTOMERS IN DINDIGUL CITY
» Authors: Dr.V.David Raj | Pages: 170 to 175
VARIOUS SCHÈMES OFFERED BY KARNATAKA STATE FINANCIAL CORPORATION TO THE ENTREPRENEURS – A STUDY
» Authors: N.M.Gayathri | Pages: 176 to 187
A STUDY ON STUDENTS’ PERCEPTION TOWARDS IMPLEMENTATION OF TQM IN THE HIGHER EDUCATION SECTOR
» Authors: Dr.R.B.Ayeswarya | Pages: 188 to 191
COMPANIES ACT, 2013: AN ANALYSIS OF KEY RULES
» Authors: A.Kumar | Pages: 192 to 200
MICRO FINANCE AND SELF HELP GROUP IN TAMIL NADU
» Authors: Dr.A.T.Senthamaraikannan | Pages: 201 to 209
A STUDY ON CONSUMER PREFERENCE TOWARDS SELECTED FMCG PERSONAL CARE PRODUCT WITH SPECIAL REFERENCE ERODE TOWN
» Authors: Dr.G.Sakthivel & K.M. Mohamed Hassan | Pages: 210 to 217
MECHANICAL BANKING SYSTEM – A PANACEA
» Authors: Dr.R.Venkatesan | Pages: 218 to 224
A STUDY ON CONSUMER PREFERENCE TOWARDS ORGANIC FOOD PRODUCTS IN COIMBATORE CITY
» Authors: Mrs.S.Thangamani & Dr.S.Vasantha | Pages: 225 to 231
INFRASTRUCTURE DEVELOPMENT AND ITS IMPACT ON FDI IN RETAIL – IN INDIA
» Authors: CA.G.Satheesh Kumar | Pages: 232 to 236
HUMAN RESOURCE ACCOUNTING – A THEORETICAL APPROACH
» Authors: Mr.C.Murugan | Pages: 237 to 244
RISKS FACED BY MICROFINANCE INSTITUTIONS
» Authors: B.Ramana Reddy | Pages: 245 to 249
GREEN MARKETING STRATEGIES FOR CONSUMER DURABLES WITH SPECIAL REFERENCE TO THE SELECTED TWO WHEELERS
» Authors: Dr.TNR.Kavitha & V.Kumaraguruparan | Pages: 250 to 258
HUMAN RESOURCES-LATEST TECHNOLOGY TRENDS
» Authors: Y.Umesh | Pages: 259 to 263
GENDER BASED MARKETING STRATEGIES: ITSRELEVENCE TO TODAYS MARKETERS
» Authors: M.A.Raja Sekhar & Dr.P.Raghunadha Reddy | Pages: 264 to 276
TEMPLE MANAGEMENT ISSUES AND CHALLENGES IN THE CURRENT ERA
» Authors: P.G.Prasunamba & Dr.B.V.Muralidhar | Pages: 277 to 283
CHALLENGES AND FUTURE OF SPECIAL ECONOMIC ZONES (SEZ) IN INDIA WITH A SPECIAL FOCUS ON SRI CITY – AN INTEGRATED BUSINESS CITY
» Authors: K.Lakshmipathi & Dr.P.Raghunadha Reddy | Pages: 284 to 298
INDIA’S COMMITMENT TO CLIMATE CHANGE AND THE INNOVATIONS IN GREEN FINANCING
» Authors: Dr.J.Mary Metilda | Pages: 299 to 303
OPERATIONAL PERFORMANCE OF REGULATED MARKETS IN MADURAI DISTRICT
» Authors: Dr.M.Marieswaran | Pages: 304 to 309

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