Influence of the Sub Conscious Mind in Consumer Psychology of Buying in Contemporary ERA

Mubarak Ali

Head, Department of Administrative and Financial Sciences, Oman College of Management and Technology, Halban, Sultanate of Oman

Peer Review Report

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Reviewer’s Comments to Authors

  1. There is no information on period which the study has been done. It is important to add period of the study.
  2. There was no mention of the limitations of the study, one of which is the apparently high dropout rate.
  3. Instead of giving the full reference detail include website link inside of the paper footnote reference can be added like reference number.
  4. Too many information has given randomly which is not particularly meet out the need for the study like asking questions in the middle of the paper. The author should eliminate some data which is not important to the study or can highlight only the important points instead of giving many descriptive details.
  5. Researcher can be highlight the research gap and pave the way for future research.