A Study on Usage of Banking Services by Career Women in Madurai City

  • P Vanitha Malarvizhi Associate Professor, Department of Commerce, Lady Doak College, Madurai, Tamil Nadu, India https://orcid.org/0000-0002-8767-0175
  • V Kamalajyothi Research Scholar, Department of Commerce, Lady Doak College, Madurai, Tamil Nadu, India
Keywords: Career women, Banking, e - banking, Account, Public bank, Private bank, Awareness, Deposit, Loan, ATM, Fee based service, Mutual fund, Insurance, Satisfaction

Abstract

In today’s modernized world, most of the women are going for jobs and are using banking services. This research study is related to the usage of banking services such as deposits, loans, fee-based services, e-banking services, insurance, and mutual fund by career women in Madurai. This study focused on awareness and usage of banking services, factors influenced to use banking services, problems faced in availing banking services, and the level of satisfaction by career women. The researcher collected information from 110 respondents in Madurai city. The data collected using appropriate questionnaires were analyzed and interpreted using statistical techniques. Also, the testing of the hypothesis was done, and conclusions arrived at whether the theory is accepted or rejected.

Published
2020-07-01
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