An Economic Study on Factors that Influencing and Level of Satisfaction Towards Online Food Ordering in Madurai City

  • K R Srinivasan Assistant Professor & Head, Department of Economics, Sourashtra College (A), Madurai, Tamil Nadu, India
  • T P Ramprasad Assistant Professor, Department of Commerce & Research Centre, Sourashtra College (A), Madurai, Tamil Nadu, India
Keywords: Online applications, Online food order, Consumer satisfaction, Changing lifestyle, Doorstep food delivery system, Food delivery applications

Abstract

In modern era every one in the family exposed to western culture they prefer to order foods from favourite restaurants through online applications like swiggy, Zomato, food panda etc., Generally, people consume food from hotels which takes a lot of time for it delivery. The time factor will be more when people going to restaurants and buy foods and cost will also be more. This study is conducted to study the consumer satisfaction towards online food ordering using online applications, how it bridges the gap between the consumer and the hotels. In this study an attempt has been made to analyse the factors influencing consumers to buy food through food ordering applications and their satisfaction level towards those applications. Sample of 45 has been selected on the basis of simple random sampling. Questionnaire has been used to collect primary data from the respondent. SPSS has been used to test statistical viability of the study.

Published
2021-03-01
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How to Cite
Srinivasan, K. R., & Ramprasad, T. P. (2021). An Economic Study on Factors that Influencing and Level of Satisfaction Towards Online Food Ordering in Madurai City. Shanlax International Journal of Economics, 9(2), 77-82. https://doi.org/10.34293/economics.v9i2.3790
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Articles