A Study on Impact of Television Advertising towards the Selection of Branded Women’s Apparel with Special Reference to Consumer at Tiruchirappalli City


S Syed Muthaliff

Assistant Professor, Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamil Nadu, India

L B Vihaa Priya

Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamil Nadu, India

P Anusha

Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamil Nadu, India

Peer Review Report

Received Date

03.01.2019

Accepted Date

04.01.2018

Published Date

31.01.2019

Plagiarism

Accepted Level

Reviewer’s Comments to Authors

The study  on  impact of television advertising  towards  the  selection  of branded women’s apparel  with  special  reference  to consumer at Tiruchirappalli city is an analytical study aimed to identify the impact of Television advertisements towards the Selection of Branded Women’s Apparel and their decision making level on the basis of TV advertisements. The study based on both primary and secondary sources of data collections.  Questionnaire has been used as primary source of data collection and data collected from 100 respondents.

Major Comments

  1. There is no information on period of study. The author should include the period of the study which is mainly needed for a research study.
  2. The major findings of the study can be given. So that the readers of the paper can get clear idea about the entire analysis part of the study where there was lots of analysis report given in the study.

Minor Comments

  1. For every reference there should be a footnote in the relevant pages.
  2. Too many information has given randomly in the descriptive part of the study which is not particularly meet out the need for the study. The author should eliminate some data which is not relevant to the study.

Associate Editor’s Critique

The study has much strength where there was minor weakness also. The very important needed information of the study like period of the study and major findings are missing. The author should include all the needed information for the study to strengthen the value of the paper.

Constructiveness of Comments

The review committee has given the constructive comments to the author /researcher.

Level of Detail of the Review

The review is fairly detailed, but the reviewer missed data inconsistence in the required field. There are minor corrections to be taken place before the final review.

Substantiation of Comments

The reviewer made comments on the paper with references.

Was the Review Biased?

The study was reviewed under ‘nil’ biased basis.

Recommendation from the Reviewer

I recommend that, this paper be accepted after the above mentioned minor revisions.