A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City


Vithaki Baskaran

Saranathan College of Engineering, Tiruchirapalli, Tamilnadu India

K Karthikeyan

Head and Professor Department of Management Studies, Saranathan College of Engineering, Tiruchirapalli, Tamilnadu India

A Ruban Rajesh

Saranathan College of Engineering, Tiruchirapalli, Tamilnadu India

Peer Review Report

Received Date

12.01.2019

Accepted Date

22.01.2019

Published Date

31.01.2019

Plagiarism

Accepted Level

Reviewer’s Comments to Authors

This analytical study on the Influence of social media on online buying decision with special reference to management students at Tiruchirapalli City aimed to study the effectiveness of social media on online shopping decisions among the consumer. The main purposes of this study are to examine why consumers purchase using Social Media, to understand which type of consumers use Social Media and are influenced the most and to know which products most suitable for Social Media and to understand the most suitable Social Media for specific products and particular consumers. Both primary and secondary sources of data collections were used. Structured questionnaire from 150 respondents (management studies students) collected as primary source of analysis.

Major Comments

  1. There is no information on period of study. The author should include on the period of the study parts which are mainly needed for a research study.
  2. There was no mention of the limitations of the study, one of which is the apparently high dropout rate. Also, mention how your results compare to (reference given to author) another study which was published very recently.
  3. Conclusion of the study is not a complete one. It will create diverse thinking about the entire study. The other readers of the paper can’t get the exact figure of result from the conclusion given in the paper. The author should write the conclusion based on the title, research findings.
  4. The major findings of the study can be given. So that the readers of the paper can get clear idea about the entire analysis part of the study where there was lots of analysis report given in the study.

Minor Comments

  1. Too many information has given randomly in the descriptive part of the study which is not particularly meet out the need for the study. The author should eliminate some data which is not relevant to the study.
  2. Researcher can be highlight the research gap and pave the way for future research (scope for future research).
  3. Non-frequency of the contents is there which are to be given more concentrate for valuable research study and for every reference there should be a footnote in the relevant pages.

Associate Editor’s Critique

The study has much strength where there was minor weakness also. The very important needed information of the study like period of the study, limitations, research gap, scope for future research and major findings are missing. The author should include all the needed information for the study to strengthen the value of the paper.

Constructiveness of Comments

The review committee has given the constructive comments to the author /researcher.

Level of Detail of the Review

The review is fairly detailed, but the reviewer missed data inconsistence in the required field. There are minor corrections to be taken place before the final review.

Substantiation of Comments

The reviewer made comments on the paper with references.

Was the Review Biased?

The study was reviewed under ‘nil’ biased basis.

Recommendation from the Reviewer

I recommend that, this paper be accepted after the above mentioned minor revisions.