Retailers Impression on Coca-Cola Beverages in Madurai District: An Empirical Study

B Ramdiwakar

Assistant Professor, Department of Business Administration, The American College, Madurai, Tamil Nadu, India

Peer Review Report

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Accepted Date


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Accepted Level

Reviewer’s Comments to Authors

Major Comments

  1. Given limitation is not the research limitation. It says the brand limitations particularly. But for a research study the limitation means the research limitations like time, area and etc. So the author advised to reframe the limitations of the study.
  2. Summarized content of abstract can be given instead of giving more number of information. The narrative form of entire study can be given which includes need, methodology, result and conclusion.
  3. Need for the study is not properly justify why the particular topic has been chosen by the author and what the need for studying it. It is advised to the author to give proper justification to the need for the study.
  4. All the three secondary objectives listed have not been studied/analyzed/discussed anywhere of the paper. It is important to add some details of analysis/descriptive details which fulfilling the purpose/need of the secondary objectives given.
  5. None of the impressions of the retailers towards coco cola beverage has been studied properly in the paper by satisfying and fulfilling the need of the title. It is advised to add some more detail on the impressions of the retailers towards coco cola beverage.

Minor Comments

  1. Introduction part of the study is not fulfilling its part. Detailed introduction regarding the title can be given.
  2. There is no information on data collection, period of study, techniques used for collecting the data, footnote and findings for the study. The author should focus on the above mentioned parts which are mainly needed for a research study.
  3. Non-frequency of the contents is there which are to be given more concentrate for valuable research study.
  4. For every reference there should be a footnote in the relevant pages.
  5. Researcher can be highlight the research gap and pave the way for future research.