A Study on Customer Perception Attitude and Satisfaction towards Health Insurance in Madurai District

  • I Rajasekar Research Scholar, Department of Management Studies, Madurai Kamaraj University, Madurai, Tamil Nadu, India
  • P Uma Rani Assistant Professor, Department of Business Administration, Thiagarajar College, Madurai, Tamil Nadu, India
Keywords: Health Insurance, Customer Perception, Satisfaction


The Indian health insurance industry was primarily dormant before the opening up of the market for private players. It is only after the privatization of the health insurance market and introduction of the insurance regulator that one has seen rapid growth in this segment. The growth is also fueled by the complexities and challenges within the health care market. The health needs of the population are majorly funded through private means and different options are being explored for the financing of health care in the Indian context. The social sector was deprived of the benefits of health insurance and it is only recently that the health insurance schemes for the population below the poverty line had been launched by the government. Since health insurance as a mechanism is a combination of financing and service delivery of healthcare; it has its complexities and requires a thorough investigation of the relationships and intricacies involved among different stakeholders.

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