The Impact of Social Networking Sites on the Youth with Special Reference to Chennai City

  • C Vijai Assistant Professor, Department of Commerce, St. Peter’s Institute of Higher Education and Research, Chennai, Tamil Nadu, India http://orcid.org/0000-0003-0041-7466
  • S M Suriyalakshmi Assistant Professor, Department of Commerce, St. Peter’s Institute of Higher Education and Research, Chennai, Tamil Nadu, India
  • D Joyce Assistant Professor, Department of Commerce, St. Peter’s Institute of Higher Education and Research, Chennai, Tamil Nadu, India
Keywords: Social networking sites, Youth, Social Media, Face book, Twitter, Whatsapp

Abstract

Objective: This study aimed to know the perception of individuals towards mobile banking and find out the satisfaction levels of users towards mobile banking.
Methods: A prospective study was conducted among customers in Chennai, India. A total number of 155 participants. (Male 88, Female 66 and Prefer not to say 1). Data were processed and analyzed by the Statistical Package for social science. Descriptively analysis and chi squire was performed. P values < 0.05 were considered statistically significant
Results: A total of 155 respondents of 56.77 percent of respondents are male, and 42.58 percent of respondents are female and prefer not to say 0.65 percent in the usage of Social Network Sites. It is found that the majority of respondents are Male. The majority of the respondents are the purpose of using social networking sites in (SSN) 24.52% just for fun and entertainment (SNS). Here the majority of the respondents are preferred social networking sites are Whatsapp.
Conclusion: After getting all findings and discussed the end of collected data, the researcher recommends some measures to use of social media in the right direction and utilize social media favorable and appropriate manner to its users. Positive use of social media can develop the youth’s skill, better living style, Career, adopt new trends, and anthropology so on. The study is useful to the teacher, parents, educators in particular, and society in general to understand the behavior of the youth of today.

Published
2020-07-01
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