A Study on Opportunities and Challenges of Digital Marketing

  • D Poorani Research Scholar, Department of Business Administration, RAAK Arts and Science College, Pondicherry, Tamil Nadu, India
  • J Vidhiya Research Guide, Department of Business, Administration Government Arts and Science College, Manalmedu, Tamil Nadu, India
  • Ms. Santhosini Research Scholar, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
Keywords: Digital marketing, Customer, Advertising, Strategy, Challenges


Digital Marketing has emerged as extra well-known after the involvement of modern technologies in businesses. It has completely changed the historic advertising methods and compelled marketers to remain linked with their buyers or clients by using the net for promoting their products and services. Since the emergence of social media, industrial advertising teachers and entrepreneurs have additionally been intrigued by the influence of such media on the discipline. As social media lookup in the industrial marketing discipline has been of growing interest, this lookup tries to the challenges and possibilities in social media. This research offers some of the options to overcome the problems and analyzing the satisfactory method in a present-day scenario in the discipline and suggests directions for future development.

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