A Study on Standard of Living Kalamkari Artisans

  • G Ramya Sri Assistant Professor, Badruka College of Commerce and Arts, Hyderabad, Telangana, India
Keywords: Artisans, Block Prints, Consumer’s Perception, Hand Painted, Kalamkari


The birth place of textiles, India has always been known for its art, crafts, tradition and culture. The soothing weaves, vibrant colours, intricate embroideries, decorative motifs, and elaborate costumes have been most sought after inspirations and possessions. The integration of tradition with methods and techniques denotes the fact that work is treated as worship, and thus has been followed with great devotion and reverence.
Keeping in tune to its cultural traditions is one such textile craft, kalamkari, the hand painted and block printed textile of India. Hand painted and block printed kalamkari also known as the Machilipatnam kalamkari is widely used in clothing, home decor and lifestyle products today.
The objective of this research is to understand the evolution of hand painted and block printed kalamkari and the artisans, their life style, their standard of living . Secondary data was largely collected through books and also from blogs, newspapers, articles and various websites. To understand the standard of living of the artisans, a visit was paid to Machilipatnam. The research was exploratory and the findings were mainly qualitative in nature. After collecting the sufficient information, the paper analyses issues and challenges faced by the kalamkari artisans and then introduces possible solutions. Some conclusions are developed on the basis of this analysis.

How to Cite
Ramya Sri, G. (2019). A Study on Standard of Living Kalamkari Artisans. Shanlax International Journal of Management, 7(2), 89-95. https://doi.org/10.34293/management.v7i2.722