Core Service Quality in E-Banking in Madurai City- A Comparative Study among Private Sector and Public Sector Banks

  • Sreeja S U K Pillai Ph.D. Research Scholar, Madurai Kamaraj University, Madurai, Tamil Nadu, India
  • M S Balaji Associate Professor and Head, Department of Business Administration, Sourashtra College, Madurai, Tamil Nadu, India
Keywords: Core Service Quality, e-banking, Service quality gap, core service quality factors

Abstract

Internet banking can be defined as transactional online banking. It helps customers to access their accounts via the internet. It saves time, convenient and flexible for the customers to operate and bankers to provide the service. Increasing competition has forced the banks to think of better ways and means to generate better e-service qualities and services. When the core service quality offering is prompt, the banker can improve the customer satisfaction and thereby create customer loyalty. So the study has been made on identifying the service quality gap in Core Service quality offerings of Private and Public Sector Banks in Madurai city. Private sector bank customers comparatively perceive better service quality.

Published
2019-10-03
How to Cite
Pillai, S., & Balaji, M. S. (2019). Core Service Quality in E-Banking in Madurai City- A Comparative Study among Private Sector and Public Sector Banks. Shanlax International Journal of Management, 7(2), 77-83. https://doi.org/10.34293/management.v7i2.761
Section
Articles