Investors Perception towards Mutual Fund

  • VK Punithavathi Assistant Professor and Head, Department of Business Administration, Sun Arts and Science College, Tiruvannamalai, Tamil Nadu, India
Keywords: Investor perception, Mutual fund

Abstract

The mutual fund is a collective savings scheme. Mutual funds played an important role in mobilizing the savings of small investors and channelized the same for productive ventures in the Indian Economy. This study has analyzed the perception of the investor towards the mutual fund, the reason for preferring mutual fund investment, the method of investment and the period of investment. Percentage analysis, Chi-square test and ANOVA are the tools used to analyze the data

Published
2018-07-29
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Articles