Exploring Literature on Alternative Media about African Narratives

  • Oloo Daniel Ong’ong’a Ph.D. Research Fellow in Communication Studies Institute of Communication Studies, Communication University of China, Beijing, China https://orcid.org/0000-0002-9587-6210
Keywords: Africa Narratives, Social Media, Alternative Media, Ubuntu

Abstract

While studies on African narratives have concentrated on studying mainstream media, there is still little study on studying these narratives about Africans on alternative media. This study used a systematic literature review to establish the interplay between alternative media and African narratives by exploring journal articles published between 2006 -2021 and using 15 published articles as a unit of analysis for this study. The findings from the study indicate that social media plays a crucial role as a platform for alternative media where audiences can engage with one another without fear of victimization through using the comment and reply sections on social media platforms. The results further point towards critical media theory and ubuntu as important theories in studying alternative media and African narratives. Scholars have focused majorly to study social media usage in political activities by youths in Kenya, Uganda, and South Africa as alternative media. Therefore, this study furthers the literature on alternative media and African narratives.

Published
2022-01-01
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