Shanlax International Journal of Management

V1 – N4 – April 2014

A Study on the Effectiveness of Rural Marketing Done by Rural Women in Theni District, Tamilnadu
S. Ilayaraja and Dr. R. Menaka
Advertising Impacts on Household Appliances of Consumers in Madurai City
Ms. S. Usha and Dr. J. Balan
Corporate Retail Sector Transforming Themselves with New Shopping Solutions
S. Arun and Dr. K. V. Krishnankutty
A Market Survey of Readymade Garments Apparels in Chennai, Tamil Nadu
T. Ramanathan and V. Ganesh Prasad
A Study on Factors Influencing Among The Mutual Fund Investors With Reference to Madurai District
Dr. V. Ramanujam and B. Selvaveerakumar
Rural Entrepreneurship in India: Globalization and Its Impacts
S.R.V. Ravindran
A Study on Operational Efficiency of the Co-Operative Urban Banks in Erode District
Dr.N.Subramani and R.Bhuvaneswari
Sustainable Water Resource Through Rain Water Harvesting (RWH) Management
Dr. T. Ramanathan and P. Prabu
Relqual: A Tool to Measure Customer Relationship Quality in Banks
Dr M.S. Balaji, Dr. P. Senthil Kumaran and Dr. B. Anbazhagan
Problems and Prospects of Electronic Commerce Technology in the Global Business Scenario
A. Jayasundar
Financial Perfomance Analysis of Reliance Pharma Fund, in Madurai
Dr. G. Kalaiamuthan

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