A STUDY ON CUSTOMER BEHAVIOUR IN HOMEOPATHY DRUGS MARKETING
Dr. S.Amutha

A STUDY ON AUDITING WITH REFERENCE TO SERVICE FIRMS
Dr. P.S. Venkateswaran, Dr. A. Sabarirajan, G. Abinaya, R. Ambrin Jeshima and S. Lingeshwaran

DEMONETISATION: IMPACT ON INVESTMENTS AND ECONOMY –AN EVIDENCE FROM INDIAN ECONOMY
B. Thirumoorthi

A STUDY ON INVESTORS’ ATTITUDE TOWARDS PRE-INVESTMENT DECISION MAKING
C. Rajalakshumi and Dr. L. Manivannan

A STUDY ON YOUNG MOTHERS ATTITUDE TOWARDS BABY POWDER AT MADURAI DISTRICT
S. AmshaLekha and Dr. S. Sekar Subramanian

WORK LIFE BALANCE OF EMPLOYEES AND ITS EFFECT ON WORK RELATED FACTORS IN NATIONALIZED BANKS
S. Sathya Dev and Dr. S. John Mano Raj

A STUDY ON THE PROBLEMS OF MARKETING OF KORAI MATS (PAI) IN TIRUNELVELI AND THOOTHUKUDI DISTRICTS
K. Archunan, Dr. G. Gurusamy and Dr. S. Raju

PERCEPTION OF POLICYHOLDERS ABOUT IMPORTANCE OF LIFE INSURANCE CORPORATION OF INDIA AS A MARKETING FACTOR
Dr. T. Paramasivan and S.T. Anand

FRAMING RIGHT BUSINESS PROBLEM STATEMENTS
Geetha Swaminathan and Dr. R. Magesh

EMERGING FACE OF STOCK EXCHANGES IN INDIA
R.Ragavan and S.Ayyanyar

ADAPTIVE INFORMATION RESOURCE MANAGEMENT IN LIBRARIES: NEW CHALLENGES FOR THE INFORMATION WORLD
Dr. A. Victor

A COMPARITIVE STUDY OF VARIOUS E-TAILERS AMONG USERS IN MADURAI CITY
Dr. S. Usha

IMPACT OF COMMUNICATION, DECISION-MAKING AND ORGANIZATIONAL GOALS ON ‘ORGANIZATIONAL CLIMATE’
R. Prema and Dr. S. DhineshBabu

A STUDY OF DIFFERENT SAVINGS SCHEMES OFFERED BY PRIVATE CHIT FUND COMPANIES IN TIRUNELVELI DISTRICT
Dr. P. Kannadas and R. Ramachandran