The Future and Challenges of Corporate Communications

Assistant Professor, PG and Research Department of Commerce with CA
Hindusthan College of Arts and Science, Coimbatore, Tamil Nadu, India
International Conference on Transcending Boundaries in Corporate World (CRYSTAL – 2017)
PG and Research Department of Commerce with Computer Applications,
Hindusthan College of Arts and Science (A), Coimbatore, Tamil Nadu, India
Shanlax International Journal of Commerce
Volume 6, Special Issue 1, December 2017, ISSN: 2320-4168, Pages: 78-80


In the researcher point of view there are three crucial concepts in corporate communication research there are corporate identities, reputation and composition of communication .It requires an interdisciplinary approach to find adequate answers to questions vital for both corporate communication practice and academic world. The “how” challenge deals with tools for communication professionals to work with Big Data then besides masters of algorithms in addition to their traditional tools. Finally, the “who” challenge reflects the changing role of communicators in the emerging new world of communication.


corporate identity, corporate reputation, corporate communication