Transcending Boundaries in Corporate World

Transcending Boundaries in Corporate World

Dr. M. Ramya
Assistant Professor, Department of Commerce (IB),
Hindusthan College of Arts & Science, Coimbatore, Tamil Nadu, India
B. Sheela
Research Scholar, PG and Research Department of Commerce,
Hindusthan College of Arts & Science, Coimbatore, Tamil Nadu, India
International Conference on Transcending Boundaries in Corporate World (CRYSTAL – 2017)
PG and Research Department of Commerce with Computer Applications,
Hindusthan College of Arts and Science (A), Coimbatore, Tamil Nadu, India
Shanlax International Journal of Commerce
Volume 6, Special Issue 1, December 2017, ISSN: 2320-4168, Pages: 27-30

Abstract

In digital World, the brands must connect with a diverse and global audience in an increasingly crowded 21st century landscape. It is important to understand the implications for a marketer to create a brand that delivers consistent and unique experience to its customers. There are many factors which are more changing the structure of the corporate sector. The once very rigid and unreachable boundaries of business are fading in the face of change. Businesses should be willing to pay a premium to support domestic suppliers, or the quarter who want business owners to care more about their country’s success than their company’s. A study was undertaken to find the areas of major changes or setbacks in modern corporate world.

Keywords

Corporate world, areas of changes in boundaries
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