A Study on Consumer Preference Towards Selected FMCG Personal Care Product with Special Reference Erode Town

Abstract

It is very important to study consumer preference towards selected FMCG Personal care products to understand the main reasons why people prefer selected branded personal care product available in the market. To identify the reason why people reluctant to buy the selected personal care products.Brand preference is closely related to brand choice that can facilitate consumer decision making and activate brand purchase. Knowing the pattern of consumer preferences across the population is a critical input for designing and developing innovative marketing’s strategies. It reveals the heterogeneity of consumer choices leading to efficient marketing segmentations strategies. The cultural, social, psychological and personal factors of consumers lead to the preference of consumer products. In this study mainly focus for assessment of when causes consumer preference personal care product, selected college student and teacher in Erode down. Using the spss to assessment of statistical calculations