Rural Customers’ Awareness and Satisfaction on Online Shopping

Abstract

The act of purchasing products or services over the Internet is called online shopping. In this generation of fast moving lifestyle, customers are busier than what they were few years back. Today both urban and rural areas enjoy internet facilities. It is precisely for this reason customers are alsopurchasing the products or services online. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. Dahiya Richa, (2012) an online shop evokes the physical analogy of buying products or servicesat a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The study was carried out to measures the extent of satisfaction on online shopping, factors influencing buying behavior and preferred online websites. The outcome of the study was based on 250 respondents selected from pollachi town of Tamilnadu. The data required for the study have been collected through questionnaires and analyzed by using statistical techniques as tools, such as Simple Percentage, Chi-Square test, Weighted Average Rank Method, Factor analysis, Friedman Rank test. The study is focused on awareness and satisfaction on online shopping towards rural customers.