A Study on Consumer Satisfaction Towards E-Learning Apps with Special Reference to Madurai City

  • Margaret Divya Associate Professor, Department of Commerce, Lady Doak College, Madurai, Tamil Nadu, India
  • Vijaya Priya Department of Commerce, Lady Doak College, Madurai, Tamil Nadu, India
Keywords: e-Learning, IBM SPSS Statistics, Traditional classroom, Digital resources, Awareness, Moodle


There are many terms used to describe learning that is delivered via the internet. E-learning or Electronic Learning is the portage of learning and training through digital resources like computers, tablets, laptops and, even cellular phones that are connected to the internet to access educational curriculum outside of a traditional classroom. This learning environment uses Information and Communication Technologies (ICT’s) as a platform for teaching and learning activities. As this teaching and learning pedagogy earns high momentum amidst teaching and student community, the researchers belonging to the respective communities undertook this study with the sole purpose of finding out the effect of e-learning apps in this high technology invaded the digital world with X-Generation learners. This study is descriptive and analytical. This research paper focuses on customer awareness, preference, and the level of satisfaction towards eLearning apps. The researcher has formulated core objectives relevant to the study and, both primary and secondary data are collected from the customers belonging to Madurai City. This study has well defined the number of e-Learning apps to fulfill the objectives of the study with the help of the statistical techniques. The researcher has used the IBM SPSS statistics tool for data analysis and interpretation. The study reveals the fact that despite the majority of the respondents supporting e-learning methodology but there are a handful of respondents who strongly believe that e-learning cannot replace face-to-face teaching and a tight bond between a teacher and a student.

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