The Impact of E-Business on Organised Retail Sector

Abstract

Traditional retail processes have undergone significant transformation due to the integration of e-business within the organized retail sector. This study explores the impact of e-business on organized retail by analyzing its effects on customer satisfaction, sales performance, and operational efficiency. Utilizing a mixed-methods approach, the research includes qualitative interviews with industry experts alongside quantitative data collected through surveys and secondary analysis of sales records. The study hypothesizes that e-business enhances customer satisfaction and retention, improves operational efficiency, and positively influences sales performance. The findings reveal that the adoption of e-business has led to an average sales increase of 31% post-implementation. Additionally, customer satisfaction scores have improved, reflecting higher levels of engagement and retention. Operational efficiency has also advanced, driven by streamlined processes and reduced transaction costs. These outcomes provide valuable insights for retailers seeking to strengthen their e-business strategies and underscore the importance of adopting digital tools to maintain a competitive edge. The study concludes with strategic recommendations for leveraging e-business to foster growth and efficiency in the organized retail sector and highlights potential areas for future research into emerging trends and technologies.