ComFin Research

Job Involvement of Agricultural College Teachers in Tiruchirappalli District: A Comprehensive Analysis of Demographic Determinants and Organizational Factors

N Senthamil Selvamurugan — 2025-10-01

Purpose: This empirical study investigated the level of job involvement among agricultural college teachers in Tiruchirappalli District, Tamil Nadu, examining how demographic variables influence their psychological engagement with work responsibilities.
Methodology: A cross-sectional survey design was employed, with 50 agricultural college teachers from five institutions (three government and two self-financing colleges) selected through stratified random sampling. Data were collected using a validated, self-designed questionnaire to measure job involvement across multiple dimensions. Statistical analyses included descriptive statistics, chi-square tests, t-tests, and one-way ANOVA.
Findings: The results revealed that 76% of agricultural college teachers demonstrated high job involvement, whereas 24% showed low involvement. Significant associations were found between job involvement and family size (χ ²=6.750, p<0.05) and teaching experience (F=12.342, p<0.05). No significant relationships were observed with age, sex, marital status, religion, community, or salary level (p>0.05).
Practical Implications: The findings suggest that agricultural education institutions should focus on family friendly policies and experience-based professional development programs to enhance teachers’ job involvement. The high overall involvement levels indicate a positive organizational climate but reveal opportunities for targeted interventions.
Originality/Value: This study contributes to the limited research on job involvement, specifically among agricultural college teachers in South India, providing empirical evidence for human resource management strategies in specialised educational contexts. Future Research Directions: Longitudinal studies with larger samples across multiple districts, investigation of qualitative factors influencing job involvement, and development of intervention programs based on demographic profiles are recommended.

NIFTY Index Performance: An Empirical Correlation Analysis

G J Athira — 2025-10-01

This study examines how macroeconomic factors such as Gross Domestic Growth and inflation affect the movement of the NIFTY index for the last 10 years from the data to 2014-2024. Using the Pearson correlation coefficient, an analysis was performed to understand the direction and magnitude of these variables. Quarterly data have been included in the study, and analysis reveals inconsistent but occasionally significant correlations, indicating that while macroeconomic variables influence NIFTY movement, the nature and strength of the influence vary over time. It was found that these macro factors affect NIFTY to some level, but the relationship is neither stable nor uniformly predictive. These findings offer insights for investors and policymakers, as well as future research options, such as adding more macro factors and scope for predicting the values for the next ten years.

Tourists’ Perspective on Sustainable Tourism Practices: A Study in Tamil Nadu

D S A Mehaboob — 2025-10-01

This research investigates “Tourists’ Perspective on Sustainable Tourism Practices: A Study in Tamil Nadu,” emphasising two important goals: sustainable tourism practices implemented in Tamil Nadu and tourists’ satisfaction with sustainable tourism practices in Tamil Nadu. A Descriptive Research Design was used, as this study collected information from tourists at selected places in Tamil Nadu. This information is related to Tourist Satisfaction on Sustainable Tourism Practices in Tamil Nadu. The collected information was statistically analysed using Descriptive Statistics, ANOVA and Correlation. Primary and secondary sources of information were used in this study. A Stratified Random Sampling method was adopted, and the sample size defined in the study was 125 respondents, who were tourists from various places across Tamil Nadu.

Digital Habit: Customer Awareness and usage of Selected Commercial Banks

K Vishnupriya — 2025-10-01

This study examines customer awareness and usage of digital banking services by Commercial Banks in Tiruppur city. The rise of the Internet and the usage of smartphones among people has gradually increased the penetration of digital habits in the banking sector and has become the most essential one in recent years. Commercial banks are now known for their phenomenal services through digital platforms to fulfil customer needs by changing their physical banking to digitally driven banking. This study analysed the research gap between awareness and current usage of digital banking habits. Five major commercial banks were selected for the study, and primary data were collected from 125 respondents through a questionnaire using a descriptive research method. The collected data were analysed using statistical tools such as simple percentage and chi-square to determine the relationship between demographic profile and the use of digital banking. The results reveal that respondents are highly aware of essential services such as ATM, digital payments, mobile banking, and online services, whereas some services such as online enquiries and fund transfers are unfamiliar among the respondents. Additionally, gender and marital status have a significant impact on the usage and adoption of digital banking habits, although other demographic profiles have no impact on the usage of digital banking habits. This research underscores the necessity of knowing the awareness of banking adoption and digital usage among users. To boost the usage of digital habits, banks will upgrade security and promote awareness campaigns to encourage digitalisation in the financial sector. This study also prefers future researchers to explore the usage of digital banking in rural areas compared to urban areas, specify the major problems of accessing digital services, and determine the impact of banks’ awareness of accessing digital services to make unexamined areas in the digital habit of the banking sector.