A Study on Investors Awareness about Equity and Currency Market in Private Sectors

The study was conducted to examine the awareness among the investors about equity and currency market. The study was useful to identify the investors’ mentality towards stock market. The researcher could gain knowledge about equity and currency market. As well, it’s also helpful in creating a good relationship with the investors. At the beginning of a business, owners put some effort to finding the finance assets into the business. This creates the shape of the capital on the business liability to a separate entity from its owners. Although, the foreign exchange market is isolated comparing to other than this. Nevertheless market manipulation of central banks by the foreign exchange market has to be mentioned to the nearest ideal perfect completion.


Introduction Equity
In accounting and finance, equity is a claim to share of earnings after dept obligations have been satisfied or interest of the most junior class in assets, after the paid of all the liabilities. If the valuations placed on the assets, it does not exceed liabilities, negative equity exits. Normally shareholders equity or shareholders funds or capital or similar terms are all consider being a remaining interest of assets by a company. It would span among the individual shareholders of preferred stock for common shares. That's why; owners put some extra effort to examine the finance assets by the beginning of a business.
At the beginning of a business, owners put some effort to finding the finance assets into the business. This creates the shape of the capital on the business liability to a separate entity from its owners. The sum of liabilities assets may consider only for the accounting purposes and the positive prompting is considered by the owner's interest on the business. This definition is helpful to understand the liquidation process in case of bankruptcy. At first, all the secured creditors are paid against proceeds from assets.

Equity Investment
Equity investments are buying and holding the shares by individuals and firms for expectancy income from capital gains and revenues as the value of the stock rises from the stock markets. When a company being created or newly created, the owners were acquisition of equity or participating in a private company. Mainly the infant companies are referred to a venture capital investing the investments for capital gains. Generally they were under stood to be a higher risk than investment in listed going-concern situations. Shanlax International Journal of Management s h a n l a x # S I N C E 1 9 9 0 In India, Equity investments have some important rules for buying and holding the shares. This will leads to achieve their investments goals. Before invest the shares in a share markets, we should learn such things about the stock market. This will help to update the various trading strategies available for investors. Those five golden rules of equity investment is mentioned below. • Rule 1: Do not give into the pressure of collective behavior • Rule 2: To think Long-term • Rule 3: To refrain from speculating • Rule 4: To diversify • Rule 5: To make a plan and stick to it A calculation can be made to assesses whether an equity is over or under priced compared with a long-term government bond. This is called as yield or yield ratio. It is the ratio of the dividend yield of equity and that of the long-term bond.

Currency Market
The foreign exchange market (forex, fx, or currency market) is a worldwide decentralized over the counter financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends.
The purpose of the foreign exchange market 'forex' is to assist international trade and investment. The foreign exchange market allows businesses to covert one currency to another foreign currency.
For example, it permits a U.S business to import European goods and pay Euros, even though the business income is in U.S dollars. Some exports, however, believe that the unchecked speculative movement of currencies by large financial institutions such as hedge funds impedes the market from the correcting global current account imbalances. This carry trade may also lead to loss of competitiveness to some countries.
In a typical foreign exchange transaction a party purchases a quantity of one currency by paying a quantity of another currency. The modern foreign exchange market started forming during the 1970s when countries gradually switched to a floating exchange rates regime, which remained fixed as per the

Methodology
This study attempts to examine the investors' perceptions and awareness of equity and currency market in India. This will help to find out how much people to aware about these two markets in invest mentality. The result from the study can be used to give valuable information on the elements and dimensions, which have been given priority by the investors in assessing the quality of services and satisfactions.

Shanlax
International Journal of Management s h a n l a x # S I N C E 1 9 9 0

Data Sources Primary Data
The primary data was collected through an administered Questionnaire. The questionnaire consisted of a variety of questions that were consistent with the objectives of the research.

Research Questions
• RQ1: To investigate the extant of ensure that the information needs match the objectives, which in turn match the data collected through the questionnaire. • RQ2: To understand and prioritize the dimensions of service quality as valued by investors. • RQ3: To assess satisfaction level of investors on various dimensions of service quality.

Instrument and Measurement Scale
The Direct-structured type of data collections method was used for data collection purpose. The interview mode was adopted for the collections of data. In this study simple random sampling techniques were used. The population of the study consists of the clients of stockbroker. The population is more suited to the simple random method. This type of sampling is also known as chance sampling or probability sampling where each and every item in the population has an equal chance of inclusion in the sample and each one of the possible samples, in the case of a finite universe, has the same probability of being selected. And the sample size is 150.

Chi -Square Test
For the Null Hypothesis, there are no significant differences between income level and mode of investment.

Hypothesis (H1)
Here some significant difference between income level and mode of investment. Shanlax International Journal of Management s h a n l a x # S I N C E 1 9 9 0 Degree of Freedom: (n-1) = (12-1) = 11 The table value of X 2 for the degree of freedom at 5 percent level of significance is 19.675. Comparing calculated and table value of X 2 , we find that the calculated value is less than the table value and as such could have arisen due to fluctuations of sampling. The result thus supports the hypothesis and it can be concluded that the die is unbiased.

Suggestions
It was found that the majority 97% of the investors are trading in the equity market. And the majority 69% of the investors has earned a moderate income out of their investment. And also the majority 93% of the investors has high risk towards their investment.
The majority 64% of the investors chooses their market on friends and other interests. And the majorities 96% of investors have no knowledge about currency market. And the majority 84% of the investors has no interest in knowing about the currency market and it was found that the majority 84% of the investors have no interest in trading of the currency market.
Management can concentrate on creating awareness among their investors through the relationship managers about the currency market.
Stockbrokers should have a piece of complete knowledge and should update themselves about the market moment.
Stockbrokers should encourage investors to trade in the currency market.
Benefits and low risks of currency markets should be well explained to the investors.
Management can concentrate on advertising their concern to the investors by highlighting their achievements.
If these recommendations are considered, it will definitely increase the number of investors in the company.

Conclusion
There are a lot of scopes for hexagon securities to make the investors invest both in equity and currency market by considering the above-mentioned recommendations. By way of attracting investors towards their concern, it will lead a greater income through brokerage commission out of trade. It will helps in achieving the objectives of the organization and also to expand their services to a greater extend. It may finally result in attaining their organization's vision.