Darshan, J., Purkayastha, M. and Purkayastha, M. 2026. Urban Indian Millennials Have Low Consumer Trust in AI-Generated Rapid Commerce Advertisements on YouTube Shorts. Shanlax International Journal of Management. 13, S1-Mar (Mar. 2026), 127-136. DOI:https://doi.org/10.34293/management.v13iS1-Mar.10745.