Ahil Dharshan, S. K., and G. S. Subi Mol. “Role of AI-Based Personalization in Enhancing Customer Engagement in Digital Marketing at Hexite Technologies Private Limited, Chennai”. Shanlax International Journal of Management, Vol. 13, no. S1-i3, May 2026, pp. 110-6, doi:10.34293/management.v13iS1-i3.11047.