Duraichamy, J, and K.R. Srinivasan. “A Study on Factor Influencing Customer Choice of Store Selection and Behaviour in Organized Retail Outlets in Madurai”. Shanlax International Journal of Management 9, no. 1 (July 1, 2021): 71-75. Accessed May 9, 2025. https://www.shanlaxjournals.in/journals/index.php/management/article/view/4127.