Sankar Ganesh, R., and R. Sai Sagidya. “Business Analytics: Challenges and Innovations for the Modern Enterprise”. Shanlax International Journal of Management 11, no. 4 (April 1, 2024): 47-50. Accessed August 7, 2025. https://www.shanlaxjournals.in/journals/index.php/management/article/view/7469.