Shanlax International Journal of Management

A Study and Analysis of Entrepreneurial Attitude and Business Intentions among Arts and Science Students

2025-04-25T06:42:43+00:00

India’s high unemployment rate among graduates, particularly from arts and science backgrounds, remains a major economic challenge, with many individuals either unemployed or working outside their core areas of interest. This issue stems from low-quality education and a lack of practical experience, which hinders entrepreneurial aspirations. This study analyzes individual differences in entrepreneurial attitudes and business intentions while examining the correlation between entrepreneurial attitudes, opportunities, and the business environment. Using a descriptive research design, the study focuses on arts and science students from Kerala University-affiliated colleges in Kollam district, with data collected through a systematic random sampling technique involving 384 students. The findings reveal that while many students express interest in entrepreneurship, they face significant barriers such as lack of funding, mentorship, and an unsupportive ecosystem. To bridge this gap, integrating entrepreneurship education into curricula, enhancing financial literacy programs, and providing institutional support through mentorship and funding initiatives are crucial. Strengthening these areas can empower students to become entrepreneurs, reducing unemployment and fostering economic growth in India.

Factors Influencing the Entrepreneurship Intension of Undergraduate Students in Bangladesh

2025-04-25T06:42:43+00:00

Economic development across the world owes a significant part to entrepreneurial activities and developing nations such as Bangladesh experience particular benefits. The research addresses a major gap in understanding which variables lead BBA students in Bangladesh to develop entrepreneurial intentions. The research seeks to supply relevant information for policymakers and educational institutions as well as industry participants through the examination of distinctive opportunities and barriers affecting BBA student plans to establish their own businesses. The study works to solve existing knowledge deficiencies about what drives Bangladeshi BBA students to pursue entrepreneurship. Research questions have two main objectives which include identifying study variables and evaluating the role of academic and extracurricular activities for entrepreneurial development and career objectives among students. The research explores how social capital derives from cultural capital factors through barriers which influence Bangladeshi undergraduate students toward entrepreneurship. The study applied mixed research methods by administering surveys and performing direct interviews with 115 BBA students selected from various educational establishments as part of their multi-university research design. SPSS software served to conduct factor analysis and ANOVA tests for identifying the fundamental factors shaping entrepreneurial intent. Research findings demonstrate entrepreneurial commitment relies heavily on innovative skills and creativity and societal understanding and governmental sponsorship among others. Student development of entrepreneurial perspectives occurs when they embrace role models and study-related activities while utilising accessible resources accordingly. Entry points into entrepreneurship stem mainly from financial barriers and risk anxiety and social standards. Research indicates that universities require enhanced entrepreneurial teaching methods together with mentoring programmes and policy changes to develop successful entrepreneurial conditions. The study provides knowledge that strengthens national discourse about entrepreneurship education while proposing essential methods for developing entrepreneurial thinking in young graduates to promote Bangladesh's sustainable economic growth with new job opportunities.

Leadership and Organizational Dynamics Inspired by the Indian Knowledge System: Insights from Veeragase Dance

2025-04-25T06:42:43+00:00

The research explores Veeragase, a traditional folk dance rooted in Karnataka’s rich cultural heritage, as a reservoir of management wisdom. The study investigates how this cultural expression mirrors principles of leadership, teamwork, adaptability, communication, and organizational culture. Integrating the Indian Knowledge System, this paper demonstrates how ancient practices can provide actionable insights into contemporary organizational challenges.

Unified Payment Interface (UPI)- An innovation of India towards a Cashless Economy

2025-04-25T06:42:43+00:00

Demonetization had changed the perspectiveof consumers toward cash payments. After demonetization, the Indian Government has two objectives: to fulfill the demand for new currency created by the scrapping of the old currency and to promote digital payments. Digital Payments come into existence in the 1980s, it is not a new technology. Further, after demonetization government has pushed the adoption of digital payments. Also, the COVID-19 pandemic has accelerated the adoption of digital payments among consumers. This paper reviews the Unified Payment Interface (UPI) a new innovation of digital payments in the Indian Market. It explains the parties involved in UPI transactions, its benefits and challenges, its current status, and its comparison with other digital payment methods. This paper concludes that UPI is a new revolutionized method in the area of digital payments which is easy to use and affordable but needs the awareness and confidence of customers who belongs to rural areas.

A Study on the Impact of Recruitment and Selection Processes on Employee Hiring Performance

2025-04-25T06:42:43+00:00

This study examines the impact of recruitment and selection processes on employee hiring performance within organizations. The objective was to evaluate existing recruitment and selection policies, identify associated challenges, and propose strategies to enhance human resource planning and development. Data was collected through questionnaires administered to 120 organizational staff members. The findings revealed that common recruitment methods include public job advertisements, employment agencies, and campus recruitment. However, the study also highlighted several challenges such as lack of transparency, limited reach, and inefficiencies in candidate evaluation. It was recommended that organizations ensure fairness and consistency throughout the recruitment process and conduct regular performance appraisals to enhance employee development. An effective and fair recruitment system not only leads to higher job satisfaction and motivation among employees but also strengthens the organization’s competitive edge in the industry.

A Study on Evaluating the Impact of Social Media Analytics on Consumer Behaviour and Brand Loyalty

2025-04-29T10:54:05+00:00

This study explores the impact of Social Media Analytics (SMA) on consumer behaviour and brand loyalty. The research aims to assess how businesses leverage SMA to track engagement, sentiment, and demographic trends, ultimately influencing consumer attitudes and purchasing decisions. A mixed-method approach, incorporating quantitative surveys and qualitative secondary data analysis, was employed to examine these relationships. Key findings indicate a strong positive correlation between effective SMA use and increased consumer engagement, trust, and brand advocacy. Study finds that SMA’s influence remains consistent across different demographic groups. These insights underscore the strategic advantage of data-driven marketing, highlighting that brands utilizing SMA effectively can foster long-term consumer relationships and enhance retention. The study emphasizes the necessity for businesses to integrate SMA into digital marketing strategies to maintain a competitive edge in an evolving online marketplace.

The Role of Infographics in E-Commerce: Assessing their Impact on Customer Understanding, Journey, Purchase Decisions, and Satisfaction

2025-04-29T10:57:53+00:00

This research investigates how infographics influence key aspects of the e-commerce experience, including customer understanding, product navigation, purchase behavior, and satisfaction. In the digital marketplace, infographics act as visual aids that simplify product information and make it more engaging for consumers. The quantitative research method was utilized to gather data from 120 participants through a structured survey. The study employed a variety of statistical tools, such as regression, one-way analysis, correlation, and percentage analysis, to analyze the data. The results show that there is a strong relationship between high-quality infographics and customer purchase decisions, with customers feeling more confident in their selections when they see clear images. The ANOVA results showed that customer satisfaction levels did not significantly vary by area, and that infographics are generally effective regardless of the consumers’ location. The study also found that infographics that are placed strategically throughout a website and adapted for mobile devices improve the user experience overall by making information easier to access and compare. When placed strategically, these visuals can reduce confusion and guide customers more smoothly through their buying journey. The study suggests that e-commerce businesses should use infographics that reflect their brand identity, include real-life product visuals, and encourage creative input from staff. To enhance infographic utilization, it also suggests regularly examining sales and customer engagement statistics.

Social Media Influence on Consumption of Personal Care Products: Implications for Sustainable Consumption

2025-04-29T11:01:22+00:00

There are around 5.07 billion active social media users of different social media platforms. Apart from traditional marketing, it allows the brands to engage with their prospective customers in a very interactive way that results in customer engagement. Generally, the advancement of social media has changed customer behavior, buying patterns, purchase decisions of the customers. Brands also use influencers with a reasonable follower base as a part of their promotion strategy. However, this research undergoes on how social media (such as new age social media like Instagram, YouTube short videos) creates an impact in the buying decisions of the customers and the implications of Sustainable consumption. This research explores how social media influence customers about consumption of personal care products and also about inferences of Sustainable consumption. This study collects the data through a questionnaire-based survey among all social media users. The sample size for data collection is 393 samples. The results will give a better insight into the consumption of customers and help to give suggestions for implications of Sustainable consumption of personal care products. Ultimately, this research relies on the impact of social media influence in the purchase intention of the customers. In addition to that, it analyzes the purchase intention of the customers due to social media usage and the implications of Sustainable consumption only based on their needs.

The Psychological Benefits of Workplace Flexibility on Employee Well-Being

2025-04-29T11:08:05+00:00

Employees value workplace flexibility because it produces crucial benefits for their well-being according to comprehensive secondary data found in literature and industry reports as well as case studies. The research examines how flexibility in the workplace affects employee well-being by examining relationships between stress levels as well as job satisfaction and work-life balance and mental health status. Workplace flexibility serves as a determinant to better psychological well-being among workers which stands as the primary research inquiry.The research analyzes secondary data through a combination of peer-reviewed literature and organizational reports and established empirical studies about flexible work arrangements. Global survey results that come from Gallup and McKinsey and the Harvard Business Review show flexible work models make employees more engaged while decreasing their burnout rates and maximizing their well-being. The International Labour Organization (ILO) and World Economic Forum (WEF) have discovered that mental health advantages from flexible workplaces constitute their principal finding.People who keep control of their work hours show reduced pressure at work combined with elevated job contentment. Empirical evidence demonstrates that hybrid and remote working methods lead to better mental health outcomes because they increase worker self-determination while decreasing transport-related anxiety and improving personal and professional separation. The main difficulties surrounding flexible work arrangements include dark social environment, blurred operational limits and coordination issues that persist as primary obstacles.Organizations must adopt a structured approach to workplace flexibility through technology and manager support because doing so enhances employee welfare. Research needs to advance by conducting studies about how workplace flexibility works for particular industries and how employee mental states change when this flexibility becomes permanent.

Proven Strategies To Elevate Your Conversion Rates And Maximize Sales Growth

2025-04-29T11:23:18+00:00

In today’s virtual panorama, content advertising and marketing plays a essential function in shaping consumer perceptions and influencing their buying choices. This have a look at explores the impact of content material advertising strategies on purchaser shopping for behavior, specializing in key independent variables consisting of content material nice, type of content, and consumer-generated content material. The studies investigates how those factors force patron engagement, satisfaction, purchase motive, and brand loyalty vital determinants of enterprise success in the digital era. A descriptive studies design turned into hired, utilising a dependent questionnaire to accumulate records through convenience sampling. The findings recommend that top notch, applicable, and engaging content material drastically impacts client believe and decision-making. Businesses that leverage powerful content material marketing techniques can decorate consumer relationships, improve emblem recognition, and improve sales. Furthermore, user-generated content material fosters authenticity and credibility, strengthening the brand’s reference to its audience. The examine contributes to the growing body of virtual marketing literature by way of presenting empirical proof on the effectiveness of content advertising and marketing.