Shanlax International Journal of Management

A Study on Perception and Adaptation of Eco-Friendly Packages among Consumers of Nagaland

2025-09-29T12:51:44+00:00

As environmental challenges grow, customary methods have become eco-friendly packaging alternatives. Eco-friendly packaging perception as well as the adjustment of people in Kohima Town, Nagaland, was the focus of this study. Demographic factors such as age, education, and income influence sustainable consumption patterns, in addition to consumer awareness, attitudes, and intentions to behave. This study relied on a sample size of 120 respondents. The researchers collected data using both primary and secondary methods. Research shows that younger individuals, along with those who are more educated, show a generally positive attitude toward green packaging. Adoption is curbed because products are unavailable, affordability is absent, and sustainability claims are incredible. The study found that awareness and attitude are linked in a way that is strongly positive. Therefore, a greater degree of knowledge leads to more positive behaviour. Sustainable packaging promotion is guided by inclusive outreach and targeted strategies for policymakers, businesses, and environmental advocates. Examining social influence, cultural norms, and long-term behavioural changes, future research could assess the effectiveness of specific policy interventions and marketing approaches to encourage eco-friendly packaging adoption.

Commercial Proficiency is the Key to Success: An Analytical Purview of Women Agropreneurs

2025-09-29T12:51:44+00:00

Women entrepreneurs are often motivated by a deep desire to positively impact the world and create something meaningful. They are driven by a clear vision of how their products, services, or ideas can solve problems, improve their lives, or contribute to society. Entrepreneurial motives vary across gender, culture, and the economy (Fauziah et al., 2023)1. This study investigates the motivational factors underlying the selection of entrepreneurship by female Agropreneurs from the Kanyakumari District. Primary data were collected from a group of 240 women using an Interview Schedule. Cronbach’s alpha coefficient derived here was 0.943 for the 20 variables under consideration and proved to be reliable for further analysis. The SPSS and AMOS packages were used for the analytical model, along with the Sobel calculator. The 20 variables were filtered into three major components with the help of factor analysis: Commercial Proficiency (.921), self-subsistent (.826), and Technical Proficiency (.820), consisting of 10, 4, and 4 variables, respectively. The association is significantly strong and positive between Technical Proficiency and Commercial Proficiency (.722**), Self-Subsistent and Commercial Proficiency (.627**), and Self-Subsistent and Technical Proficiency (.617**). The value of the Sobel test is 4.57, which is highly significant as the p value becomes 0.000 which is within the standard limit of 0.05, and the value of the VAF value is .23, which is within the limit of .20 to .80, and the same is proved through the interaction chart. It is concluded that the mediation is prominent between technical Proficiency and Commercial Proficiency, and so it is suggested that women Agropreneurs should improve their proficiencies both commercially and technically to possess self-sustained entrepreneurship. Future studies can be carried out to probe the generation gap and technology adoption by women entrepreneurs in the prime areas of agricultural production and business.

A Study on Market Availability of Organic Food Products in Upper Assam

2025-09-29T12:51:44+00:00

The definition of the word “Organic” is an ecological management production system that promotes and enhances biodiversity, biological cycles, and soil biological activity. It is based on the minimal use of off –farm inputs (Savithri, N. & Lavanya, B, 2019). Organic food is a term given to food which is prepared without using any harmful foreign substances, such as pesticides and preservatives. Organic farming is a system of production that relies on animal manure, organic waste, crop rotation, legumes, and biological pest control. Organic foods are produced through traditional and natural methods, sustaining the procedures of organic farming which minimises the use of synthetic chemicals. Thus Organic Food Products (OFP) are nutrient-rich and free of chemicals and pesticides. Over the decades due to increasing disposable income it made major influence on purchasing power of Indian consumers have shifted their preference and buying behaviour from traditional food to modern nutritious and hygienic food. Assam has tremendous potential to growth crops organically and emerges as a main supplier of organic products in the World’s organic market. Assam hold the third position among the Northeastern states in the area under organic farming. Currently, Assam has an area of approximately 28234.66 hectares under organic certification (CSIR-North East Institute of Science & Technology, 2014).
Objectives: The main goal of the present study was (a) to analyse the availability of organic food products in selected districts of Assam.(b) To explore the awareness level of consumers of organic food products in selected districts of Assam.
Methodology: This study was systematic and scientific in nature. Different methods and techniques are used by researchers at different stages of research to accomplish the objectives of the study. The detailed plan and structural framework used for gathering information. For this study, a purposive cum multistage random sampling design was adopted. Primary data were collected using a specially designed pre-tested schedule and questionnaire through personal and group interviews. The data received from various sources and websites were tabulated and interpreted using standard statistical tools as the Likert 5 point scale, averages, T- test, correlation and regression, cross-tabulation, analysis of variance (ANOVA), and SPSS. The data trend and past history was used to arranged at various conclusion and were interpreted in respective chapter. To conduct the survey, a standard structural questionnaire was prepared, which was divided into four different sets and comprised the required number of questions for each set, as follows.
Findings: The present study found that majority (51.66 percent) of the respondents opined that organic fruits and vegetables markets are significant. The study also indicated that consumer awareness of organic products is an important point. The analysis found that the majority (49.62 per cent) of respondents were aware of all organic food products. This study examined the opinions and perceptions of organic food product retailers, traders, consumers, farmers, and government stakeholders. The study shows that there is good potential for organic food products in Upper Assam, as there is a gradual increase in regular demand. Knowledge and awareness of organic products were quite good in the study area among customers. The study also found that the success of organic food products depends on a proper market structure and efficient supply chain management. Therefore, the government should take the initiative with proper measures and policies to promote organic products.
Implication: The present study will be helpful to future researchers for further in different directions in organic products. Policymakers and government stakeholders may use data and findings for arbitrary strategies.
Future research directions include Sustainability and Environmental impact, Nutritional and Health Benefits, Consumer Behaviour and preferences, Market Trends and Opportunities, Market segmentation and targeting, Assessing Distribution Channels, Barriers to market Entry, Impact of policy and Regulation and Consumer’s willingness to pay.