A Study on Customer Behavior towards E-Tourism with Reference to Madurai City

  • R Faridha Assistant Professor, Lady Doak College, Madurai, Tamil Nadu, India,
  • C Angel Christy Praveena Assistant Professor, Lady Doak College, Madurai, Tamil Nadu, India,
Keywords: E-Tourism, Online services, Customer behavior, Technology, Satisfaction


Information and Communication technologies are experiencing exponential growth and are greatly emphasized in today’s business field. Tourism has been extremely affected by the swift growth in the technology, mainly due to internet. E-Tourism services provide various travel portals that makes the traveller self-dependent and provide them with all the information necessary in a single click. This paper focuses on different aspects of e-tourism and changes in the consumer behaviour towards e-tourism. Despite the significance of e-tourism, there is still a research gap on online satisfaction in travel and tourism industry. The present study was an attempt paper to fill this gap by finding the factors influencing and the satisfaction level of the customers towards e-tourism. It further identifies the difficulties in the adoption of online tourism services. A total of 100 travellers were selected as respondents in the survey & questionnaires were used as instruments. Results showed that e-tourism activities aid the traveller to plan their own trips according to their convenience.

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