A Study on Customer Satisfaction towards Reliance JIO SIM in Tirupattur District

  • S Deepalakshmi Assistant Professor, Islamiah Women’s Arts and Science College, Vaniyambadi, Tamil Nadu, India https://orcid.org/0000-0001-8239-1479
  • K Antony Baskaran Associate Professor and Research Supervisor, Sacred Heart College (Autonomous), Tirupattur, Vellore, Tamil Nadu, India
Keywords: Customer satisfaction, Satisfactory level of Reliance Jio services


Customer satisfaction is the overall essence of the impression of the supplier by the customers. This impression which a customer makes regarding the supplier is the total of all the processes he goes through, right from communicating with the supplier before doing any marketing to post-delivery options and services and managing queries or complaints post-delivery. During this process, the customer comes across the working environment of various departments and the type of strategies involved in the organisation. This helps the customer to make a strong opinion about the supplier, which finally results in satisfaction or dissatisfaction. Customer satisfaction is a business term that is used to capture the idea of measuring how satisfied an enterprise’s customers are with the organisation’s efforts in a marketplace.
The use of Reliance Jio Sim has been increasing rapidly in recent years. It gives more concentration towards satisfying customers. This made the researcher study the satisfactory level of customers towards Reliance Jio Sim in Tirupattur District. The present study is about customer satisfaction with Reliance Jio services, factors influencing to prefer to go with Reliance Jio Sim. Percentage analysis, Freidman Rank Test is applied to find the satisfactory level of Reliance Jio services.

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