Brand Awareness and Preferences towards Woodland Products

Abstract

The global fashion industry is expanding at a rapid pace, and the footwear industry doesn’t want to be left behind. In today’s world, shoes are no longer just seen for their utility (as footwear), but they have also become a part of an individual’s lifestyle that can reflect their social position and personality. This article aims for a comprehensive understanding of rural consumers brand awareness. The first challenge is reaching the rural buyers, because of scattered villages which make them inaccessible. The next challenge is lack of brand awareness. The study of buyer behaviour is the study of how they make decision to devote their available resources like time, money and effort on consumption related items. The study also focuses on why they buy it, when they buy it, where they buy it, how often they buy it & how often they use it.