Marketing Problems of Betel Leaf A Study with Reference to Sholavandan at Madurai District in Tamil Nadu

  • P Sahaya Princy Research Scholar, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu, India
  • S Hasan Banu Associate Professor, Department of Commerce, Hajee Karutha Rowther Howdia College, Uthamapalayam, Tamil Nadu, India
Keywords: E-marketing, Agriculture, betel leaf, Farmers, internet and Technology, e-NAM


Betel leaf agricultural market is characterized by high dominance of market intermediaries, non-availability of the storage facility, lack of market information, no proper organized market, high transportation cost. E-Marketing of agricultural products is an electronic trading portal for agricultural products through which many of the farmer’s problems can be solved. Using internet as a way of selling agricultural products is changing marketing channels in the agribusiness industry. This paper analysis the nature and importance of e-marketing of betel leaves in the study area.