Association Between Demographics and Financial Literacy of Women

  • Rukmini Murugesan Research Scholar, Madurai Kamaraj University, Madurai, Tamil Nadu, India
  • V Manohar Associate Professor, Department of Commerce, Virudhunagar Hindu Nadars’ Senthikumara Nadar College (A), Virudhunagar, India
Keywords: Financial Literacy, Women, Demographic Factors, Vizianagaram


Financial literacy is fundamentally spreading the awareness of good money and management practices. It includes all currency transactions made by a person, such as income, expenses, savings, loans, and investments. Financial literacy is a process of making sense of and indulgent financial issues and situations. In the present study, authors have presented an association of demographic factors towards financial literacy among women in Vizianagaram, Andhrapradesh. The sample size of 540 women from various areas of Vizianagaram has been incorporated for the research. A structured questionnaire designed on a 5 point Likert scale has been used based on a simple sampling method. The association between independent variables, i.e., demographic factors, is investigated by applying One-way Anova for hypothesis testing. The findings revealed that the financial literacy of women has a moderate association with demographic factors.

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