Vol 10 No 1 (2022)

Articles

• Impact of Covid 19 on Digital Payment in India - With Special Reference to *99# Service

  Dharmendra S Mistry, Pallavi C Vyas

  1-9

  • PDF

  Article Views: 892 times
  PDF Downloads: 304 times
• An Analytical Study on Selected Cement Companies in India and Marketing Strategy as Prevailing Factor

  Aditya Prasad Sahoo

  10-16

  • PDF

  Article Views: 873 times
  PDF Downloads: 497 times
• Buying Behaviour of Rural Consumers Towards Fast Moving Consumers Goods

  R Sreedevi, K P Sivakumar

  17-27

  • PDF

  Article Views: 726 times
  PDF Downloads: 340 times
• A Study on Visionary Aspects and Causes of Potential Entrepreneurs

  M Abdul Rahuman

  28-33

  • PDF

  Article Views: 724 times
  PDF Downloads: 279 times
• Satisfaction of Goods and Services among Small and Medium Traders in and Around Pollachi Taluk

  M Deepa

  34-39

  • PDF

  Article Views: 697 times
  PDF Downloads: 285 times
• Association Between Demographics and Financial Literacy of Women

  Rukmini Murugesan, V Manohar

  40-51

  • PDF

  Article Views: 748 times
  PDF Downloads: 310 times
• A Study of Customer Relationship Management and Customer Preferences in Apparels with Special Reference to Chennai Retail Stores

  S Ezilarasi, M Kavitha

  52-57

  • PDF

  Article Views: 818 times
  PDF Downloads: 415 times
• A Study on Impact of Online Marketing

  B X Jonitha Stany Mary

  58-63

  • PDF

  Article Views: 742 times
  PDF Downloads: 289 times
• Determining Factors of Private Investment Performance: Scientific Focus in Sodo City, Wolaita Zone, Southern Ethiopia

  Frew Moges, Senapathy Marisennayya, Mesfin Amde, Moges Motta

  64-72

  • PDF

  Article Views: 782 times
  PDF Downloads: 308 times
• A Theoretical Study on Leverage and Spillover Effects in Indian Equity ETFs

  Marvin Sabu, Rajani B Bhat

  73-79

  • PDF

  Article Views: 806 times
  PDF Downloads: 324 times
• Covid-19: Transformation of Edtech in India from Real to Virtual: An Analysis of Issues and Challenges by University Students in Tamilnadu

  U Arumugam, M Manida

  80-91

  • PDF

  Article Views: 855 times
  PDF Downloads: 299 times