Articles

• Impact of Covid 19 on Digital Payment in India - With Special Reference to *99# Service

  Dharmendra S Mistry, Pallavi C Vyas

  1-9

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• An Analytical Study on Selected Cement Companies in India and Marketing Strategy as Prevailing Factor

  Aditya Prasad Sahoo

  10-16

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• Buying Behaviour of Rural Consumers Towards Fast Moving Consumers Goods

  R Sreedevi, K P Sivakumar

  17-27

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• A Study on Visionary Aspects and Causes of Potential Entrepreneurs

  M Abdul Rahuman

  28-33

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• Satisfaction of Goods and Services among Small and Medium Traders in and Around Pollachi Taluk

  M Deepa

  34-39

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• Association Between Demographics and Financial Literacy of Women

  Rukmini Murugesan, V Manohar

  40-51

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• A Study of Customer Relationship Management and Customer Preferences in Apparels with Special Reference to Chennai Retail Stores

  S Ezilarasi, M Kavitha

  52-57

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• A Study on Impact of Online Marketing

  B X Jonitha Stany Mary

  58-63

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• Determining Factors of Private Investment Performance: Scientific Focus in Sodo City, Wolaita Zone, Southern Ethiopia

  Frew Moges, Senapathy Marisennayya, Mesfin Amde, Moges Motta

  64-72

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• A Theoretical Study on Leverage and Spillover Effects in Indian Equity ETFs

  Marvin Sabu, Rajani B Bhat

  73-79

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• Covid-19: Transformation of Edtech in India from Real to Virtual: An Analysis of Issues and Challenges by University Students in Tamilnadu

  U Arumugam, M Manida

  80-91

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