A Study on Impact of Online Marketing

  • B X Jonitha Stany Mary Assistant Professor, Department of Commerce, Annai Veilankanni’s College for Women, Chennai, Tamil Nadu, India
Keywords: Online Marketing, Webpage, Marketing, Management


Web Marketing is rapidly making before our eyes, and it is essentially difficult to excuse and stow away from this new sort of media. The web show is the exhibition of utilising on the web channels to spread a message about an affiliation’s image, things, or associations to its typical clients. The frameworks and methods utilised for internet progressing merge email, electronic media, show publicising, webpage streamlining, and the sky is the limit starting there. The goal of publicising is to appear at likely clients through the channels where they contribute energy examining, looking, shopping, or mixing on the web. The guideline point of this paper is to tell the mindset of the clients towards the online advancing care level and to check whether the age and sexual direction factor impact the web publicising. The model taken for the assessment is 110 respondents. The examination is taken with rate and chi-square test.

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