Investors’ Investment Preference towards Various Investment Avenues

  • S Sakthivelu Assistant Professor, Department of Commerce and Management, Achariya Arts and Science College, Villianur, Puducherry, India
  • K Karthikeyan Assistant Professor, Department of Corporate Secretaryship and Accounting Finance, College of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur Campus, Chengalpattu, Tamil Nadu, India
Keywords: Investment, PPF, NSC, Mutual Funds


A combination of traditional and modern investments refers to putting money into well-known assets (such as Bank & Post office (B&PO), Insurance (I), Share Market (SM), Bonds (B), Gold & Silver (G&S), Real Estate (RE) and Mutual Funds (MF)as well as Crypto Currency (CC)) in the hope of capital appreciation, dividends, interest earnings, and an increase in the amount of the money. Alternative investment options should be compared to traditional investment options. Choosing an investing strategy in the current financial system might be challenging because there are so many options available on the financial marketSome investing options have large risks but give excellent returns, while others have low profits but very low risks. The research to identify the investors’ investment preference avenues based on balanced risk and return.

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