Vol 11 No 3 (2023)

Articles

• Investors’ Investment Preference towards Various Investment Avenues

  S Sakthivelu, K Karthikeyan

  1-5

  • PDF

  Article Views: 1054 times
  PDF Downloads: 884 times
• Brand Preference towards Cement Industry

  T Anitha, N Maliqjan

  6-10

  • PDF

  Article Views: 549 times
  PDF Downloads: 462 times
• Validity Matters in the Customer Satisfaction towards Online Purchase

  M Ramalakshmi, V Darling Selvi

  11-13

  • PDF

  Article Views: 485 times
  PDF Downloads: 339 times
• Factors Influencing Consumer Buying Behaviour in Modern Era

  N Kavitha, G Saran, G Vignesh Ram

  14-19

  • PDF

  Article Views: 1027 times
  PDF Downloads: 772 times
• Do Demographic Variables Dominate the Awareness of Consumer Rights: An Analytical Purview

  A Anusuya, V Darling Selvi

  20-25

  • PDF

  Article Views: 530 times
  PDF Downloads: 337 times
• A Study on Customer Satisfaction Towards Electronic Banking Services and Products Offered by Nationalised Banks in Madurai City

  K R Srinivasan, J Duraichamy

  26-29

  • PDF

  Article Views: 490 times
  PDF Downloads: 298 times