Marketing of Bank Products and Services: Emerging Trends

Abstract

The present paper acknowledges with same limitation that Indian private sector banks and foreign bank's marketing strategies are quite better than our public sector banks. On the basis of performance parameters like deposits, advances, interest income, other income and operating profits, the growth in performance is much better in foreign banks and private sector banks. The paper also suggests some strategies for the enhancement of bank marketing. Only those banks will survive in the future which will adopt effective and realistic strategy to win the trust of the customer.