A Study on Customer Awareness towards Eco-Friendly Products in Madurai City

  • KR Srinivasan Head and Associate Professor, Department of Economics, Sourashtra College (Autonomous), Madurai, Tamil Nadu, India https://orcid.org/0009-0005-3946-6531
  • J Duraichamy Head and Associate Professor, Department of Commerce and Research Centre, Sourashtra College (Autonomous), Madurai, Tamil Nadu, India
Keywords: Eco-Friendly Products, Environment, Customer Awareness, Marketing, Customer

Abstract

Environment is a major consideration for any project initialization because men and environment’s relationship has faced various changes over a decade, these changes cause both good and bad impacts in life style and climate and it is important to increase eco-friendly products to save environment and prevent nature in this study customer awareness towards eco-friendly products in Madurai city has been analysed and presented with statistical inference with the help of 183 respondents.

Published
2023-09-01
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How to Cite
Srinivasan, K., & Duraichamy, J. (2023). A Study on Customer Awareness towards Eco-Friendly Products in Madurai City. Shanlax International Journal of Economics, 11(4), 30-33. https://doi.org/10.34293/economics.v11i4.6618
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Articles