Public Perception on Ayush: A Case Study

  • Anand Paramathma Lecturer, ICAT Design & Media College, Chennai, Tamil Nadu, India
  • M Chitra Department of Econometrics, School of Economics, Madurai Kamaraj University, Madurai, Tamil Nadu, India
Keywords: AYUSH acronym of Ayurveda, Yoga & Naturopathy, Unani, Siddha, Homoeopathy


Background: The Department of Indian Systems of Medicine and Homoeopathy (ISM&H) was established in the Ministry of Health & Family Welfare in March, 1995 and it was re-named as AYUSH in November, 2003. Aim: To study about the work nature of AYUSH, the origin of Traditional Methodology and the Perception of Tamil Nadu people about AYUSH healthcare delivery systems. Methodology: A prefixed questionnaire has been given to 84 respondents of various income group, students and in all walks of life in both the gender. The study was conducted in December 2016 and January 2017 in Chennai and around. Result: It is observed that among the 84 respondents 76.2% ofthem aware of Ayurvedha and 71.4% of them are familiar with Yoga. 66.7% of them aware of Siddha and 61.9% of them are familiar with Homoeopathy. Only Unani is lesser to a percentage of 28.6. Moreover this research puts light on the opinion of the respondents about the Traditional Healing method is good for which department of healthcare system. 

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How to Cite
Paramathma, A., & Chitra, M. (2018). Public Perception on Ayush: A Case Study. Shanlax International Journal of Economics, 6(2), 192-198. Retrieved from