Importance of Communication in Business Administration

Abstract

This paper explores the importance of Communication in Business Administration, investigates managerial perspectives and in-depth, face-to-face qualitative interviews were employed. In the managers’ point of view, Communication is very important for their businesses, especially for communication with customers, other companies and suppliers. Problems in few companies might happen because of the differences between customers. The problems also come from both senders and receivers who lack knowledge of language. The informants stated that organizations should invite professional trainers to help improve Communication skills in vocabulary and conversation in particular. Communication is an aid used in everyday life is it personal or business. In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability. Without good business communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise