Digital Payment Adoption in Tourism: Ethical and Privacy Challenges Faced by Tourists in Delhi

Abstract

Digital payments in India are affecting the tourism industry in various ways. This study investigated how tourism in New Delhi is affected by ethical and privacy concerns through the use of digital payments among international tourists and domestic tourists. A cross-sectional, quantitative design was used for this research project. The researchers studied data they obtained using a structured questionnaire designed to survey 412 tourist respondents who were visiting the major tourist attractions in New Delhi, consisting of 332 domestic and 80 international resident tourists, to gather quantitative data for their research. The descriptive analysis of the results, in general, suggests that digital payment use is moderately to highly prevalent within the sample of surveyed international and domestic tourists (M = 3.78, SD = 0.64). Additionally, there were moderate levels of ethical (M = 3.61, SD = 0.67) and privacy-related (M = 3.69, SD = 0.71) issues associated with digital payment use described by surveyed international and domestic tourists. Researchers used correlation coefficient analyses to provide evidence of two relationships involving digital payment use. The first relationship involves the ethical issue connection (r = 0.42, p < 0.01) present with respect to digital payment use, whereas the second relationship involves the privacy issue connection (r = -0.36, p < 0.01) also in reference to digital payment use.