Artificial Intelligence in Tourism: Ethical Concerns and Future Directions

Abstract

This research paper examines the planning of Artificial Intelligence (AI) in tourism business, ethical concerns of data privacy, prejudice, labour replacement, and dehumanization, and consumes how the industry regulates the technology such as the EU AI Act and self-regulation in tourism. It also identifies the future trends like hyper-personalization, sustainable analytics and agentic systems which will produce very transformative effects on travel experiences and economic sustainability by the year 2030. The paper identifies gaps in empirical test results and provides policy prescriptions related to bias audit, inclusive governance and human-AI symbiosis based on systematic literature reviews and case-studies.