Digital & Technological Transformation in Tourism - Digital Truth for Immersive Lodge Advertising, Marketing and Pre-Stay Reports

Abstract

The rapid development of virtual technology has placed digital truth (VR) as a disruptive technology in hospitality marketing, specifically in the enhancement of pre-live visitor reports. This article investigates how VR can be used to advertise resorts and influence their potential guests to decide, engage with the brand, and differentiate competitively by offering guests a virtual tour of the room, services, event facilities, and the surrounding areas, thus perceived risk decreases, and the trust increases. The observe takes a mixed-method studies approach, with case research of leading hospitality manufacturers, guest perceptions survey, and secondary business data to determine the efficiency of VR-based entirely advertising over traditional virtual advertising tools comprising of web-sites and promotional motion pictures. The discoveries track that VR significantly improves reserving objective, emotional reaction and experiences of pleasant services, especially among millennials and era Z vacationers. within the Indian hotel industry, recent enhancements and extended telephone penetration, cheap VR headsets, AI-based virtual field trips, and the implementation of 5G connectivity have multiplied VR use in luxury hotels, motels, and MICE segments. inns is an increasing number of utilizing VR to inspect virtual web pages, accessories, destination advertising, and one-on-one guest communication. regardless of those benefits, challenging circumstances such as excessive The conclusion of the paper is that VR is a strategic marketing innovation with the capability of bridging virtual engagement with physical hospitality studies, which can have significant implication, add-ons to manage motels in a sustainable and competitive manner.