The Influence of Technology on the Progression of Tourism (Emphasizing Travel Agents at Sai Tours and Travels in the Ramanathapuram and Madurai Districts of Tamilnadu)

Abstract

Tourism has increased to be among the biggest and swiftest growing business not only in India, but also in the world. Tourism is important in the current context in terms of economic and cultural development of India. It does not only provide young employees with jobs and is also helpful in strengthening the national unity. It promotes interconnections by spreading the news of the beautiful scenery and rich culture of the country. In Tamilnadu tourism plays an important role in enhancing economic activities as an activity which supports employment boosts and cultural values addition. The main objective of this paper is to look into the role of technology and how it affects tourism promotion in India. The author of the research concentrated on the Sai Tours and Travels Ramanathapuram and Madurai District of Tamilnadu in order to procure information on the local travel agents. The stratified random sampling technique was used and a sample of 200 travel agents was taken and 100 agents per district were taken. The questionnaire will be developed to extract information that is relevant on the respondents. The results show that travel agencies have increased tremendously, and this fact can be a threat to important moral values within the industry. It is against this light that the government is highly encouraged to set up strict guidelines regarding professional ethics and integrity of all travel agencies. Also, travel agents have been slightly dissatisfied with the transparency and dependability of the technological resources concerning accommodation costs and travel costs. It is suggested that such aspects need to be improved to make sure that the correct information is presented so that trust in the tourism industry improved.