A Study on Consumer Behaviour Towards Maruti Cars in Vellore District, Tamilnadu

  • R Dharmaraj Head, PG and Research Department of Commerce, Sri Bharathi Women’s Arts and Science College, Arni, Tiruvannamalai, Tamil Nadu, India https://orcid.org/0000-0002-0552-9101
Keywords: Consumer Behaviour, Price, Preference, Re sale value, Maruti cars


The Indian passenger-car industry has been on the continuous growth trajectory in the recent past aided by different contributing factors of national development namely robust economic activity, increased environmental regulations, emerging organized retail industry, government’s increased focus on rural development, and development of infrastructure including roads supported by availability of funds for new projects as well as for easy vehicle financing for prospective buyers. The industry seems to be breaking out of its conventional cyclical trends and of the different sizes of cars. This study is also going to reveal the various motivating as well as influencing factors for the customers purchasing decision.

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