Customer Relationship Management of Logistics Company

  • P Asokan Controller of Examinations, Thiruvalluvar University, Vellore
Keywords: CRM system, logistic, customer relationship management


CRM systems have appeared on market in response the need for change the approach to business management. Customers who have obtained greater access to information about the offer of individual companies began to pay attention to quality of the product, its price and package of accompanying services. Organization management is no longer relying solely on acquisition and resale of products. Company wishing to stay on the market was forced to turn towards the customer. The key argument in this regard was to present to the proposed acquirer an offer which will correspond to the maximum extent of his expectations. Implementation of CRM is not limited to the purchase of appropriate software. It is a process that requires major changes in the organization.

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