Vol 3 No 2 (2015)

Article

• A Study on Brand Loyalty and it’s Effect on Buying Behavior in Pudukottai

  C S Edhayavarman, K Sundarambal

  1-7

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• HRM Practices Adopted by Hotels on Productivity of its Employees

  A Saleem, A Balakrishnan

  8-24

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• Antecedents of Entrepreneurial Performance in Erode District

  V Ramanujam, Mr Mohanraj

  25-41

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• Buying Behavior of Consumers of Homeopathy Drugs: An Analysis of Pattern and its Trends

  N Mohanraj, S Amutha

  42-46

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• Hotel Employees in Customer Satisfaction – A Study on Luxury Hotels in Bangalore

  D S Duke Thavamin, R Kannan

  47-56

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• A Study on Work-Life Balance among Women Married College Teachers in Trichy District

  S Kalpana, S DhineshBabu

  57-69

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• Service Quality in Banking Sector in India – A Theoretical Framework

  R Krishnamani

  70-76

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• Customer Relationship Management of Logistics Company

  P Asokan

  77-81

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• Impact of Retail Marketing in Buying Behaviour of Households

  R Menaka, Sudeep B Chandramana

  82-91

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• A Comparative Study on Orange Flavoured Soft Drinks with Special Reference to Mirinda, Fanta and Torino in Ramanathapuram District

  M Abbas Malik

  92-106

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• E-Banking Trends in India: Evolution, Challenges and Opportunities

  N Mari Anand

  107-117

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• A Study on Attitude Of Customers towards Core-Banking Services in Mumbai City (With Special Reference to Bhandup Area)

  S Rajendran, L Radhakrishnan

  118-125

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• Financial Management Practices at Selected Textile Units

  R Kannan, B Anbazhagan

  126-131

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